SM Cares Advocates for Creating Secure Areas for Breastfeeding with Free to Feed Picture Marketing campaign

In celebration of Nationwide Breastfeeding Month this August, SM Cares continues to advertise breastfeeding consciousness by mounting the “Free to Feed: Championing Secure Areas for Breastfeeding at SM” discussion board and picture exhibit roadshow, launched at SM Metropolis Dasmariñas final August 16, 2023, along with Provincial Vitamin Workplace, Dasmariñas Metropolis Well being Workplace and Dasmariñas Greenladies.


The Picture Exhibit

The roadshow shall be held all through August to function a strong reminder of the significance of supporting moms of their breastfeeding journey. Below the #StoriesMatter marketing campaign of the SM Cares advocacy on Ladies, featured works from photographers replicate the totally different tales of breastfeeding moms from varied elements of the nation. The exhibit launch additionally featured an inclusive discussion board with panelists representing varied sectors to spark conversations on tips on how to create protected areas for moms to decide on and maintain breastfeeding.

The panelists


Ribbon chopping

As a Mall for All, we imagine within the significance of advocating breastfeeding consciousness amongst Filipinos and inspiring protected and welcoming areas for moms,” stated SM Cares Committee on Ladies and Breastfeeding Moms Program Director Atty. Pearl Jayagan Turley. “SM malls are a first-rate instance of such a spot the place moms are free to breastfeed wherever, whereas additionally having breastfeeding stations which might be totally outfitted with something mothers would possibly must nourish their infants.”


The mommies and their infants throughout the occasion.

SM Supermalls gives accessible and protected areas for nursing moms via 80 breastfeeding stations obtainable for patrons and staff throughout SM malls nationwide. Earlier this month, SM Cares kicked off World Breastfeeding Week with sensitivity trainings for frontliners carried out by SM Mall Nurses to assist create a welcoming surroundings for breastfeeding moms. Dede-cation Perks are additionally obtainable for moms visiting breastfeeding stations in partnership with Child Firm, Watsons, Cetaphil, Dove and Sansfluo.

FOR MALLS: Safe Spaces NEW POSTER KV - Free to Feed 2

To amplify how breastfeeding is welcome at SM, the Free to Feed picture contest was additionally launched for picture fans to submit authentic images that includes breastfeeding moms in any space inside any SM mall, such because the meals courtroom, automobile park, tenant areas and extra, however most particularly at breastfeeding stations on the mall. Individuals could ship their entries via till August 21, 2023 via this hyperlink:

Guests can view the Free to Feed exhibit throughout the next schedules at these taking part SM malls: August 10-20 at SM Metropolis Davao, August 15-21 at SM Metropolis Pampanga, August 16-20 at SM Metropolis Dasmariñas, August 19-24 at SM Metropolis Iloilo, and August 28 to September 2 at SM Metropolis North EDSA.

For extra info, please go to or observe SM Cares on

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